But Spotify’s paying subscriber base is growing frustrated with the fact that they still have to listen to podcast ads, despite paying for the service.
The move is a direct shot at streaming music competitors, especially Spotify, which has been moving into the podcasts market as a means of generating additional revenue. In addition, the Amazon Music app is getting a revamp, which includes a new “Podcast Previews” feature that will allow customers to listen to short clips as a way to discover new podcasts they may like. The company said it will now offer Prime subscribers a full music catalog with 100 million songs, instead of the previously more limited selection of just 2 million songs, and will make most of the top podcasts on its service available without ads. Amazon today announced a new benefit for its Prime members which could lure some subscribers away from other music services, like Apple Music or Spotify.
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